La Bolsa Ecoturística Hispaniola,
S.A. (BEHSA) ha preparado tres estrategias mercadológicas para la reactivación
de vuelos internacionales regulares por el Aeropuerto Internacional Maria
Montez de Barahona. Estas son: (a) MARIA MONTEZ: UN AEROPUERTO SIN PATRIA, (b)
GLOBALIZACION AEREA, y (c) UNA FLOR EN EL DESIERTO. Las mismas fueron
presentadas al Instituto Dominicano de Aviación Civil (IDAC), Junta de
Aeronáutica Civil (JAC), Ministerio de Turismo (MITUR), Asociación Nacional de
Hoteles y Turismo (ASONAHORES) y Aeropuertos Dominicanos Siglo XXI (AERODOM).
El estudio preparado por BEHSA tienen su razón
de ser si admitimos que una de las fallas del sector turístico de la República
Dominicana es la ausencia del enfoque integral del sector para la formulación
de estrategias que mejoren la competitividad de los diferentes segmentos que lo
componen. Así lo planteamos, esta vez partiendo del segmento de la
aeronavegación compuesto por servicios/aerolíneas e infraestructuras/aeropuertos.
De no ser así, y solo para mencionar un ejemplo, el aeropuerto María Montez
seguirá siendo "un elefante blanco", tal y como lo definen los que no
tienen otra cosa que decir. El estudio revela que la competitividad de la
aviación civil en la República Dominicana tiene un largo camino por recorrer,
comenzando con el rescate de su linea bandera (ver anexo).
Saludos cordiales,
<b>Eduardo
Díaz Franjul</b>
Presidente
Bolsa Ecoturística Hispaniola, S.A. (BEHSA)
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